Nestled in the gorgeous greenery of East Troy, Wisconsin, Alpine Valley Music Theatre established itself long ago as one of the state’s premier venues for live music. Boasting a 37,000 person capacity, rolling lawns, a stunning wooden roof and a roster that has included some of the biggest names in the U.S., it’s no wonder the site found itself at number 6 on Rolling Stone’s list of “The Best Amphitheaters in America”.
The seasonal, outdoor entertainment centre has all the facilities to enhance the ease and enjoyment of the concert-goers experience, including a paved plaza that allows vendors to sell food/drinks and merchandise, a first aid building, a box office and merchandise stand, as well as four main entry gates and a service gate. It also has 13 Party or “Beer” Decks and the Expo Party Deck, which is available as an upgrade and features a private deck space with private rest rooms, and a cash bar with several varieties of domestic and crafts beers to choose from, for guests that provide a valid state ID.
Alpine Valley Music Theatre is also deeply entrenched in the history of America’s concert scene. Most music fans will have heard the story of the tragic, untimely death of blues legend Stevie Ray Vaughn, whose helicopter crashed into the neighbouring Alpine Valley Ski Resort after a show at the Music Theatre with Eric Clapton in 1990. However, it was The Grateful Dead that really put this venue on the map, with masses of “Dead Heads” congregating and celebrating at numerous sold-out shows. It was also here that Pearl Jam chose to celebrate their 20th anniversary with a mighty two-day festival, and, according to Andy Cirzan, vice president of concerts for Chicago’s Jam Productions, Rage Against the Machine “turned 35,000 fans into a surging, amoeba-like entity that moved and grooved in flowing waves like nothing I had ever seen before.”